What do Justin Bieber’s iconic ‘Sorry’ video, Rihanna’s Savage X Fenty shows and J-Lo’s half-time superbowl show have in common? Parris Goebel – the choreographer and dancer extraordinaire behind New Zealand’s Royal Family dance troupe, and an array of celebrity projects.
Now, Goebel is partnering with Nike to highlight and celebrate dance and sport in a film. The pairing works by uniting Parris and Nike’s core values: like the sportswear brand, Parris believes that all movement, including dance, is sport. Her partnership with Nike aims to help women build a stronger relationship with sport, by instilling confidence, creativity and self-expression through movement.
In the film, she owns the floor in her “Dance Declaration” for Nike, a video that reinforces the importance of having your own moment and your own story through dance. Nike wants to expand and celebrate a new definition of “athlete” through the voices and journeys of dancers. For Nike, dance is art and athleticism. It’s an inclusive movement rooted in creativity, self-expression and community.
Growing up in and primarily operating from New Zealand, Parris honed her craft from childhood, before heading up the world-renowned Royal Family dance crew and taking it international. Now, Nike has launched it’s dance initiative ‘Own the Floor’ – a series of videos which distill Parris’ journey as an athlete told in four distinct chapters.
Inspired? You can watch the films here.