Zuckerberg’s Metaverse is expanding at an exponential rate, and Nike is the latest brand to be sucked in. In reports surfacing this week, the sportswear giant has filed a handful of new trademarks including “downloadable virtual goods,” retail store services for virtual goods, and entertainment services. Each trademark is fully comprehensive, including footwear, clothing, sports equipment, arts, toys, and more, all filed as a “system and method for providing cryptographically secured digital assets.”
After only just decoding the baffling world of NFTs, the Metaverse is set to make things a lot more confusing – think sims, but real life. The upcoming Facebook rebrand is said to include a marketplace for “virtual goods,” as well as a new level of virtual social networking. In the weird 1.5 hour video posted to explain it, Zuckerberg said “The metaverse is the next frontier, just like social networking was when we got started”.
All this is to say that it seems as if Nike is preparing for a digital product rollout, joining other fashion brands such as Balenciaga rumoured to be involved in the move. It seems like Facebook is ready to capitalise on virtual high fashion, in the spirit of @nookstreetmarket.
It’s clear that Zuckerberg is trying to facilitate a shift in fashion from physical to virtual – but will it catch on? Are you still drippy if no one’s online to see?