Nike has been putting in the work and it shows. The sportswear giant has just launched its Phantom Luna boot ahead of the Women’s Football Cup, which took two years to create, making it the most researched female football boot ever.
Let’s give it up for Nike because they’ve actually been smashing it this year in the women’s sport sector. With its biggest investment in women ever, Nike has already released a series of products dedicated to her, including its One Leak Protection: Period Shorts, ensuring the comfortability and improving the performance of female athletes.
The Phantom Luna is the latest addition to the long-winded list of ways in which Nike is responding to her needs. The boot features a brand new design, the Nike Asym Fit, which was created for a tighter, more secure fit around the ankle. Nike has also added bigger touch zones on the upper, considering the average female foot is smaller than its male counterpart.
The boot has also been decked out with Nike’s Gripknit fabrics, optimising the contact between the ball and the foot. Nike’s innovations aren’t just stylistic though, they are most importantly scientific. With feedback from female athletes and a whole bunch of BTS testing, the Phantom Luna features a revolutionary innovation: the Cyclone 360.
Found at the forefront of the shoe, the Cyclone 360 stud pattern was placed there to reduce rotational traction. Not only does this prevent injuries female footballers are more prone to, it allows them to move with agility and precision, and most importantly, peace of mind.
While the Phantom Luna can be worn by anyone, found in both men’s and women’s sizes on Nike’s website for £254.95 in the Elite FG version which will be available very soon, it was made by and for women.
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