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PUT MONCLER’S LED-SCREEN PERFUME ON YOUR CHRISTMAS LIST

PUT MONCLER’S LED-SCREEN PERFUME ON YOUR CHRISTMAS LIST

by Stella Hughes
2 min
moncler
Moncler ©

MONCLER have had a big month, with their global fashion week showcase breaking viewing records and displaying 11 collections in collaboration with their roster of MONCLER Genius designers. And there’s no sign of them slowing down: today the brand launched its first fragrance. 

Titled MONCLER Pour Homme and MONCLER Pour Femme, the two fragrances are said to smell just like snow, in keeping with the brand’s history as skiwear mavericks. As for what’s inside, each eau de parfum contains a ‘mountain woods accord’, which was formulated exclusively for MONCLER by Givaudan perfumers. Both scents also have notes of cedarwood – to evoke the outdoors – and sandalwood, to create a sense of warmth. 

MONCLER calls Pour Femme a woody, musky fragrance characterised by Italian bergamot and jasmine, said to smell of ‘powdery snow’, while MONCLER Pour Homme is meant to emulate an alpine forest with a heavy dose of woody notes.

Perhaps most striking though is the packaging: coming in glass, ribbed bottles which feature customisable LED screens to display a message of your choice. The inclination towards the gift-market is obvious, as well as potential for collaboration with fragrance brands, following on from their Genius project.

It seems that MONCLER are taking on a new frontier of perfumery with their technologically-advanced bottles and snow based scents. Philippe Bénacin, CEO of Interparfums and manufacturer, concurred: “even the bottle itself is a new adventure, a new spirit, and a new way of communicating—whether it is to write your name, a special message or anything you like.”

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