Moncler introduced RE/ICONS last year with its Maya jacket in a mission to celebrate the brand’s history and evolution over the past 71 years. Now, Moncler is repurposing its 1954 Karakorum ‘duvet’ jacket.
The Italian brand poses the question: “How do you define an icon? Grandeur, success, magnitude?” Thus, it defines what truly makes something iconic, which can’t be done through a criteria-based evaluation. Rather, it’s a feeling.
For Moncler, its Karakorum mountain jacket brings together the brand’s own birthplace and design aesthetic in a timeless product that, simply, is an icon.
Moncler RE/ICONS looks to bring back archival iconic pieces, giving them a new life that connects heritage to present times. “How do you re-icon an icon?” Moncler asks. That’s no easy feat considering the Karakorum jacket was worn by the Italian mountaineers Achille Compagnoni and Lino Lacedelli as they became the first to reach the summit of K2. So what’s the answer? Moncler knows: “Simple. To re-define an icon, let it be re-iconic.”
Here, the 2023 re-iconic version of the Karakorum padded mountain jacket comes in three versions. The first comes in a glossy material, seen in navy, green, black and pink, existing in a full-length and cropped iteration. The second version is a full-length matte jacket cinched at the waist with diagonal zipped pockets while the last one also comes in a matte material though isn’t cinched and features vertical zipped pockets.
The full roster of Moncler’s RE/ICONS Karakorum jackets will drop on September 14 in store and online.
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