Lil Yachty has stepped into his fashion bag once again.
Loewe has took its latest campaign to new heights, trading the heat and intimacy of its previous imagery for an altogether colder setting. For Fall 2026, the Spanish house has enlisted photographer Talia Chetrit, this time transporting a cast of actors, musicians, models and creatives into the snowy landscape of the Mont Blanc massif.
Among the collection’s key pieces are rubber-like kitten heels inspired by swim shoes, visor-shaped sunglasses and shearling jeans designed with a wide-wale corduroy effect. Von Bonin’s contribution is also spotlighted through special versions of several Loewe signatures, including the Amazona 180, Puzzle and Flamenco bags.
At the centre of the campaign is Pointe Helbronner, where the group, including Loewe ambassador Julia Garner and rapper Lil Yachty, were photographed against an almost entirely frozen backdrop. In several of the images, the surrounding landscape disappears beneath heavy snow and mist, leaving the cast to become the main focus of each frame.
The campaign brings together an eclectic line-up of talent, with Théodore Pellerin, Laïka Blanc-Francard and Beau Gadsdon joining models Nyawurh Chuol, Carin Herven and Siegfried Blanche. Artist Cosima von Bonin also appears, bringing her connection to the house into focus through her Fall 2026 capsule collection.
Chetrit’s approach plays with the contrast between the exposed environment and Loewe’s tactile take on winter dressing. Athletic poses bring movement to the collection, highlighting its sportswear influences alongside exaggerated proportions and sculptural silhouettes.
The imagery also revisits visual ideas that have appeared throughout Loewe’s recent campaigns, although they have been transformed to suit the alpine setting. Familiar coloured ice cubes take on the appearance of miniature peaks, while fruit is presented under a layer of crystalline frost, creating a surreal relationship between nature, food and the surrounding landscape.
Following the more sensual direction of Chetrit’s previous Loewe work, the Fall 2026 campaign offers a distinctly colder interpretation of the house’s visual language. With the cast moving through one of Europe’s most dramatic mountain environments, Loewe once again turns its campaign into something that feels like an art project.
