LVMH Karl Lagerfeld Prize winner Luca Magliano will be guest designing the upcoming year’s Pitti Uomo, set to take place in Florence between January 9 and 12.
The Bolognese-born designer founded his eponymous brand MAGLIANO in 2017 and has been rising in the ranks of the industry, and this appointed project is yet another marker of his meteoric success. In fact, Pitti Immagine Director of Communications and Events Lapo Cianchi boiled the decision down to three “good reasons.”
For one, the young designer’s “outstanding ability to design the cultural and social canons usually associated with Italian fashion in an original way” is just the starting point, yet a point Magliano continuously proves through his runway shows and other ventures.
Cianchi continues to explain that this decision also comes from a retrospective standpoint, considering Magliano made his public debut through Pitti Uomo, having won “Who’s On Next” in 2017 and being featured in the Pitti Italics in 2018. The third reason is relatively simple. “We like him,” stated Cianchi, specifically “his generosity, his enthusiasm, and his educated simplicity.”
Magliano will be the next in a long line of talented designers to guest design the event, following up on ERL’s Eli Russell Linnetz’ efforts last edition. “This return home, to people you love and respect, fills me with joy,” says Magliano. “It is the ideal opportunity to imagine ourselves in the future, more Magliano than ever.”
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