Cover image: Remy Bourdeau ©
Lord Apex has released his latest project, “Phoenix,” taken from the rapper’s upcoming album titled The Good Fight, this time enlisting US artist Freddie Gibbs to jump on the track.
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Lord Apex, aka AP, hails from West London and has carved a reputation as one of the biggest names in the UK hip-hop industry. His unique take on soulful rap is rich in invention and melody and blends with an appetite for technical wordplay finesse.
“Phoenix” marks a new direction for the star, offering an upbeat, mellow soundtrack produced by Argov. It provides a soulful platform for the Londoner to unleash his trademark flow alongside one of the USA’s most coveted rappers, Freddie Gibbs, who has been known for his inimitable wordplay since breaking on to the scene in 2004.
AP shared his thoughts on the track: “The inspiration behind making ‘Phoenix’ was just because I felt I was rising out of the ashes of a volcano, I was going through so much while finishing the album.”
Apex has found himself sharing a stage with some of America’s most promising rap talent, such as Action Bronson, who shares influences with the UK star, including J Dilla, Madlib and MF Doom. AP’s following reaches far beyond his native London, amassing millions of streams on each release and reaching over 400K monthly Spotify listeners.
Last year, Lord Apex released a collaborative album with Brazilian producer El Lif, titled Joga Bonito, which led to Apex performing at the Latin American Primavera festival in Brazil.
Outside of music, Lord Apex has cut his teeth in the fashion world, working with Supreme, Carhartt and New Balance, and also making a cameo appearance in the Corteiz x Nike Air Max 95 release earlier this year.
“Phoenix” releases today and is available to stream on all major platforms.
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