UFC and Drake’s October’s Very Own are stepping back into the octagon with their latest collaborative release, extending a partnership that first brought the worlds of mixed martial arts and Toronto streetwear together.
The second UFC x OVO collection is set to arrive later this week, building on the brands’ previous work with a new selection of lifestyle-focused pieces designed around the visual language of both names.
The collection moves across hoodies, athletic jerseys, graphic T-shirts and long-sleeve styles, with the designs combining fighter-inspired artwork with joint UFC and OVO branding. The familiar OVO owl appears throughout alongside UFC references, giving the range a balance between the Canadian label’s identity and the organisation’s combat sports heritage.
Several pieces also nod to figures connected to the UFC, including Hasbulla Magomedov, while Islam Makhachev receives a dedicated tribute. The Russian fighter recently defeated Ian Machado Garry, a result that saw him extend his UFC winning streak to 17 consecutive victories.
The campaign also puts the focus on UFC welterweight contender Mike Malott. The Canadian fighter, who currently sits at No. 12 in the division, fronts the collection and brings a direct connection to the combat sports world that sits at the heart of the collaboration.
The latest release follows the presentation of the UFC x OVO MLB collaboration. That project demonstrated the label’s ability to take its recognisable aesthetic into another major sporting institution, while this latest collection brings the partnership back to UFC’s world of fighters, competition and combat culture.
With the second UFC x OVO capsule, the two organisations continue to explore the space between athletic identity and contemporary lifestyle fashion, using the collaboration to connect OVO’s Toronto-born aesthetic with UFC’s global audience.
The UFC x OVO collection launches on Friday, August 21 at 10 a.m. ET via OVO’s online store.
