Formula 1® is continuing to strengthen its relationship with the luxury industry, welcoming Whispering Angel as its Official Rosé Partner. The collaboration sees the Provence-based wine brand expand its presence across the racing calendar, bringing a new hospitality experience to some of the sport’s biggest events.
First announced during Formula 1®’s 75th anniversary season in 2025, the partnership builds on Whispering Angel’s existing relationship with the sport, having been served in the F1 Paddock Club for 15 years. Its expanded role has already seen the brand establish a presence at races in Miami, Imola, Monaco and Barcelona, with further activations planned across the international calendar.
Among the key destinations is Silverstone, the historic home of the British Grand Prix and the circuit that hosted the first Formula 1® World Championship race in 1950. Other scheduled appearances include Spa, Budapest, Monza, Singapore, Austin and Las Vegas, placing Whispering Angel at the centre of Formula 1’s premium hospitality offering.
Founded by Sacha Lichine following his acquisition of Château d’Esclans in 2006, Whispering Angel has become one of the most recognisable names in contemporary rosé. Produced in Provence using Grenache, Cinsault and Rolle grapes, the wine is now available in over 100 countries, with its international growth helping establish rosé as a prominent category within the luxury drinks market.
The announcement also forms part of Formula 1®’s wider partnership with LVMH, reflecting the sport’s growing connection to fashion, luxury and lifestyle. With an increasingly global audience and an expanding hospitality programme, the collaboration signals another step in Formula 1®’s evolution as a major destination for luxury brands.
Speaking on the partnership, Formula 1® Chief Commercial Officer Emily Prazer highlighted the shared ambition to create new experiences for fans, while Whispering Angel reinforces its presence in the brand’s longstanding relationship with motorsport.
