LOEWE presented its Fall/winter 2024 collection, and it was wild. Creative Director Jonathan Anderson, who is known for his love of art, teamed up with LA-based artist Richard Hawkins, whose playful collages lined the walls of the show space, and even featured actor Manu Rios. Hawkins is known for his colourful use of collages, which deal with themes of sex tourism and classic Roman statues. Ahead of the show, the artist unveiled new works of art exclusively for the show, titled “Stages 2024.”
Out of the block, we were treated to a colour-soaked combination of green leather coats cut above the knee and finished with delicate ribbon-like detailing to the neck. The style was later seen with a bouclé-style finish in a vibrant lime-green, in keeping with the location’s decor.
The offering balanced chic and cheeky with an equilibrium Jonathan Anderson navigates so well, demonstrating LOEWE’s design heritage in a playful runway offering. undone belts featured across multiple looks, as contrasting silver buckles bounced with their wearer.
Scrambled for time, models wore layered coats to conceal an assortment of clothing, which could be seen leaking from the structure of overcoats – no need to check in an extra bag with this look.
The show blended skimpy sportswear with oversized leather anoraks, perfectly aligning with the reductionist approach which underpins Anderson’s impact at the House. As models raced across the runway, kitsch, lost property box-style looks paired sportswear, including black and green piped joggers, as well as grey sweats with patterned knitwear and tucked-in shirts, blending care-free functionality with the formal.
In later moments, jogger-clad models walked shirtless, carrying colourful tote bags underneath their arms. Long-line knitted cardigans were carried over from the LOEWE SS24 womenswear collection, which also applied the muted colours seen in select looks seen from today’s offering.
Knitwear was structured and finished with a high neckline and an open, shoulder-skimming finish, nodding to Anderson’s typically androgynous approach. Tailoring was triumphant in LOEWE’s recent menswear offering, seen in structured navy suiting, which appeared in classic double-breasted styles and more contemporary cropped iterations.
Bags carried the eye-catching colours further, as seen in collage-style tote bags and lime-green shoulder bags. More muted styles were seen in classic black leather options, denim, and sling bags.
The Fall/Winter 2024 LOEWE man had a fearless confidence underpinned with a carefree cool. Yet again, Jonathan Anderson’s LOEWE brought a healthy dose of fun to the Spanish fashion House by nodding to its leather heritage whilst tapping into the wacky world of Richard Hawkins for a seamless merging of fashion and art.
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