Football, fashion, and UK rap: KidSuper Fall/Winter 2024

Football, fashion, and UK rap: KidSuper Fall/Winter 2024

by Ollie Cox
3 min

KidSuper brought the stars out for Fall/Winter 2024 as part of a performance-packed presentation which incorporated the worlds of football, music and fashion. The room was filled with the hip-hop community that surrounds the brand, which included Giggs, and Trippie Redd, with an appearance from designer and Rick Owens muse Tyrone Dylan adding to the excitement. 

Titled “String Theory,” the show was described as “[solving] the contradictions between Einstein’s theory of Relativity and Quantum Theory” and an opportunity to explore and experiment. The show was opened by live violin music before we saw a ballet dancer consume the catwalk. Then, a tailored jacket accented with frills to the right-hand side bounced down the runway. When it came to accessories, branded duffle bags, oversized beanies, and patterned scarves completed the collection.

The ready-to-wear offering was brimming with graphic-heavy tailored topcoats, arriving in deep red, burnt orange and white, cream, purple and yellow, with many emblazoned with graphic details. These looks merged menswear staples with a streetwear sensibility — a signature from Creative Director Colm Dillane. 

Other outerwear additions included a collaboration with Canada Goose, which comprised a Reversible Fleece Jacket, Reversible Puffer Vest, Crofton Puffer Jacket, and Jacquard Toque. A later womenswear look featured an overcoat worn off the shoulder, a delicate sleeveless top and loose-fitting denim. It was completed with a New Era fitted cap, epitomising Dillane’s brand of elevated streetwear while unveiling a collaboration with the Brooklyn Mets, which will be available later this year. 

Legendary footballer Ronaldinho Gaúcho made an appearance on the runway, wearing a mob-style overcoat with his signature backwards Kangol hat, bringing a contagious feel-good energy into the room. This wasn’t the only unexpected surprise, with Giggs teaming up with the label for a collaborative song which soundtracked the latter part of the show, as well as a project with Sekou thrown in the mix too. . As part of the music-meets-fashion fusion, KidSuper call-outs were intertwined with the UK rapper’s witty lyricism. 

For Fall/Winter 2024, KidSuper put on a show to remember, tapping into cultural figures to explore fashion in relation to other creative disciplines across music and culture, perfectly aligning with the art-infused streetwear the brand is known for.

Cover image: @ronaldinho

More on Culted 

See: LOEWE’s Fall/Winter 2024 was a wacky merging of fashion and art

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