KENZO x VERDY is a tale of two Japanese artistic friends

KENZO x VERDY is a tale of two Japanese artistic friends

by Juliette Eleuterio
2 min

You might have spotted the KENZO x VERDY custom graphic prints during the brand’s Paris Spring/Summer 2024 Men’s show, which were also seen at the brand’s repeat show in Shanghai earlier this year – and now, they’re up for grabs… almost.

The Creative Director of KENZO, NIGO, and artist VERDY have been long-time friends and collaborators. This latest one plays on VERDY’s bold and playful aesthetic while tapping into NIGO’s vision for the Japanese brand. 

The signature KENZO font can be seen across an array of pieces, from ready-to-wear to accessories. Essentially creating a new monogram, VERDY was given the freedom to re-interpret the brand name, which he said in an uncapitalised ‘Kenzo’ version, as well as ‘KENZO Paris,’ ‘18 Rue Vivienne,’ and ‘1970,’ all markers of the brand.

Over on the menswear side, logoed windbreakers join knitted jumpers and vests for a warm and cosy winter wardrobe. Varsity cardigans sweatshirts and oversized tees with various branded graphic detailings add to the offering.

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For womenswear, the KENZO x VERDY collaboration includes knits, cardigans, dresses, skirts, and cropped tops bearing the customised logos. Other pieces marked as genderless are also thrown into the mix, which includes everyday basics such as hoodies and jogging trousers, all seen in different complimentary colourways. 

Creative Director NIGO and the artist VERDY have run in the same circles for a long time now. NIGO made his debut in fashion in 1993 with the world-famous A Bathing Ape streetwear brand, which helped catapult his other ventures into the mainstream with the help of some celebrity friends. VERDY, on the other hand, has dipped his hands in and out of projects, including the Japanese label Girls Don’t Cry, which has collaborated with NIGO in some way or other multiple times.

The KENZO x VERDY collection is dropping on December 1 online, with a special collaborative pop-up taking over 66 Avenue des Champs Elysées, Paris, between December 2 and 7. The full collection will drop in stores worldwide from December 4.

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