Jude Bellingham has just scored a gig as a Louis Vuitton ambassador, marking the start of a menswear collaboration between the England football player and the Maison. The announcement follows a string of LV moments for the star, like sitting front row at Pharrell’s menswear debut on the Pont Neuf in Paris, or stashing his stuff in an LV Keepall as he jets around the world.
Sure, Bellingham might love Louis Vuitton’s heritage luggage, but he looks pretty sick in the House’s clobber, too. In a campaign lensed by Gabriel Moses, Jude dons double-breasted suits and monogrammed workwear-looking sets (worn with matching monogrammed backpack). The shots spotlight LV’s meticulously detailed designs in Moses’ narrative-driven style, capturing Bellingham’s off-pitch cool in his instantly recognisable approach to image-making. In a standout shot, Bellingham recreates his arms-out goal-scoring celebration against a shadowed background of musicians and fans.
Pharrell shared what it meant to have Jude Bellingham as a friend of the House on Louis Vuitton’s Instagram, stating: “I’m excited to welcome Jude to the House, his charismatic personality and what he has already achieved in his inspiring journey will add so much to our LVers community.”
Jude’s ambassadorship sees Pharrell further push Louis Vuitton to the forefront of popular culture, bringing one of the biggest names in football into his design universe. Tapping regular LV collaborator Gabriel Moses to shoot the campaign only furthers its cultural impact. Pharrell continues to carve out his era at Louis Vuitton by collaborating with pioneering creatives as he continues to make his mark on the Maison’s menswear.
Alongside his fashion wins, Jude Bellingham will return to the pitch with Real Madrid this weekend alongside his new teammate, Kylian Mbappé. During his debut season at the club, the Spanish side won three trophies, including the Champions League. But with his new role as a friend of Louis Vuitton, where we can expect to see him at shows and star in campaigns, the off-season just got a whole lot busier.
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