PUMA has tapped Manchester City football ace Jack Grealish to front its latest Palermo campaign, which sees the sports star don the iconic sneaker in a series of lifestyle shots.
Grealish, who has become a fashion icon in his own right in recent years, can be seen modelling the suede sneaker in a range of colourways, including pink and green, as well as a more muted white and navy. Vintage PUMA branding adorns the sidewall, where colourful uppers contrast with a durable gum sole and matching laces to ensure a muted addition to any outfit.
In the background, we can see his shirt framed on the wall as Grealish wears a series of relaxed menswear looks, including a beige Green Street-esque overcoat, bringing the Palermo’s all-outfit styling versatility to the fore.
The Palermo was originally part of a series of sneakers created by PUMA that paid homage to some of Europe’s most famous capitals, including both London and Oslo. First released in the ‘70s and ‘80s, the Palermo became a favourite on European football terraces thanks to its low-profile, sleek design, which characterised the footie-focused movement.
The sneaker arrives at a time when low-profile trainers are dominating footwear trends, joining models such as the Onitsuka Tiger Mexico 66 and vintage adidas styles like the Samba, Spezial and Gazelle.
Whether you’re channelling your inner hooligan or just fancy a solid sneaker, the PUMA Palermo comes England-player-approved.
Head to the PUMA webstore to get your hands on a pair.
Cover image credit: PUMA
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