GANNI has teamed up with Barbour for a second collaboration, which sees the two brands bring their unique personalities to a nine-piece collection of traditional outerwear and contemporary winter accessories.
Each piece is crafted from certified organic waxed cotton and certified recycled polyamide, in line with both brands’ environment-focused visions. Throughout the offering, GANNI’s playful approach to design, such as oversized collars and removable hoods, is paired with Barbour’s nature-inspired earth tones. We see wool checks and leopard prints featured on roomy bomber jackets and bucket hats – with a neon green injection to Barbour’s muted countryside-inspired palette seen on the logo.
With a campaign that switches between open and green countryside and in-studio shots, GANNI’s city-chic contrasts Barbour’s outdoors-appropriate versatility – where denim skirts are paired with weather-repellent overcoats. This city-chic, country-ready theme is extended into patchwork-pattern iterations of traditional waxed jackets.
Ditte Reffstrup, GANNI’s Creative Director, shared her thoughts on the collection: “We just had to join forces with Barbour again – there was so much potential for another collab and so much we didn’t get to the first time around.” She went on to say, “We share a genuine commitment to responsibility, which made this collaboration even more meaningful; they are true investment pieces designed to be loved and worn forever.”
GANNI was founded in 2012 in Copenhagen by husband and wife team Ditte and Nicolaj Reuffstrup and has positioned itself as a dominant force in Scandi style in recent years. The brand is B Corp-certified company and prides itself on its vision to be the most responsible version of itself.
Barbour was founded in 1894 in South Shields in the North East of England, initially to provide outerwear to fishermen, sailors and mariners to protect them from the worst of the British Weather. Now, while still inspired by its past, the brand produces lifestyle offerings for everyone, including dogs. Much like GANNI’s planet-focused approach, Barbour celebrated a “Centenary of re-waxing,” a sustainable initiative to help consumers extend the life of their products.
Barbour’s Head of Womenswear, Nicola Brown, believes the collaboration encourages “new bold and playful styles” and blends the spirit of both brands with “an ageless and timeless approach to showcasing true craftsmanship and quality.”
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