Kai-Isaiah Jamal celebrates Scandi style with GANNI for SS24

Kai-Isaiah Jamal celebrates Scandi style with GANNI for SS24

by Ollie Cox
2 min

GANNI has launched its Spring/Summer 2024 campaign, “Bou,” starring Kai-Isaiah Jamal, and Taiwanese beauty star, Peng Chang, alongside rising talent Tess Carter, lensed by photographer Charlotte Wales and styled by Vanessa Reid

The campaign sees models lie down against a muted backdrop, allowing for GANNI’s vibrant animal prints to do the talking, showcasing the dainty GANNI Bou bag, which appears across a number of shots. 

In keeping with the vibrant prints, we see Kai showcasing the Bou with a matching, figure-hugging leopard print dress. Later looks see muted denim jackets jazzed up with colour-soaked carriers. Later, we see models on rounded beanbags and leather knee-length dresses, in keeping with Wales’ unique photography style, which combines fantasy with humour. 

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GANNI’S FW24 campaign cements the brand’s unique approach to Scandinavian style, where stereotypical stripped-back minimalism is exchanged for playful prints and pops of colour. By going against the grain, GANNI has catapulted itself to the top of Danish fashion design. The campaign set was designed by Jabez Bartlett and serves as a physical extension of the GANNI aesthetic. 

The GANNI FW24 campaign will be seen on the streets of New York, London, Paris and Copenhagen from today. 

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