Jimmy Choo just showed us what ’90s glamour is with their FW24 presentation

Jimmy Choo just showed us what ’90s glamour is with their FW24 presentation

by Ollie Cox
2 min

For Fall/Winter 2024, Jimmy Choo looked to the formative years of the Maison and the excitement of the ‘90s, intertwining it with the glamour of the House to restate its codes of identity. 

This season, Jimmy Choo juxtaposed rugged biker-inspired styles with refined feminine silhouettes, where the brand’s signature heels and stilettos maintain an equilibrium of daring and delicate. Supple leather and silk collide, creating a textured, poised elegance reflective of London’s longstanding elegance and New York’s polished, refined allure. 

The collection looks back into the Jimmy Choo archive, seen in styles such as the Brooklyn biker, reflective of Brooklyn’s then-emerging status in the ‘90s, arriving in ankle and knee-high-iteration for multiple styling options. Also in this season’s line-up is the Marlow Diamond, a creeper-loafer hybrid, which sees the elevated style placed atop a platformed sole, featuring the Jimmy Choo Diamond buckle. 

Some trompe l’oeil triumph enters into the collection, too, as seen in the Carolyn silhouette, which sees a Mary Jane mule in latte spazolatto leather merge into a navy sock boot in tech-knit, channelling some ‘90s energy into the mix. Another killer key style introduced for Fall/Winter 2024 is the Scarlett, which sees buttery “Postbox Red” leather used to craft kitten heel and ankle boot styles available in 50mm and 90mm iterations. 

Alongside shoes, there’s a hearty mix of accessories thrown in the mix too, seen in items such as the Diamond Tote, and Diamond Shoulder, which offer both roomy everyday styles and chic, champagne dinner-ready arm-candy. 

Jimmy Choo’s Fall/Winter 2024 offering feels both current and contemporary whilst inherently rooted in the Jimmy Choo brand, one of the first luxury Houses to see the runway to the red carpet. It has been seen on pop stars, rock stars, and even royalty. 

Sandra Choi, Creative Officer at Jimmy Choo saw the collection as “a quintessentially British interpretation of a ladylike aesthetic. I was reminiscing on that moment in the 1990s when different worlds collided – models, the YBAs and socialites, it was also when Jimmy Choo was born. There was a distinct minimalism, a classicism, but always with an element of eccentricity. It made it fundamentally British and distinctly Jimmy Choo.”

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