Fashion’s coolest couples 

Fashion’s coolest couples 

by Ollie Cox
6 min

Fashion’s a tough old game; it’s fast, non-stop, and it might mean you’re never in one place for long. You’d think this would make living and working with your partner a nightmare, but for some, it’s a recipe for success. Whether it’s Luke and Lucie Meier’s large and in-charge reductionism at Jil Sander, Rick Owens and Michèle Lamy’s sculpture-meets-sinister sci-fi conceptualism, or Kiko Kostadinov and Deanna Fanning’s catnip for the cool crowd, these loved-up designers know a thing or two about fashion. If you like clothes and you’re considering going into business with your lover, look no further than our roundup of the coolest fashion designer couples below. 

Luke and Lucie Meier 

Luke and Lucie Meier are the husband and wife co-Creative Director duo at Jil Sander. Assuming the position in 2017, they have brought their unique design perspectives to the label, resulting in a captivating design synergy that the people just can’t get enough of. Luke Meier has a background in both fashion and finance, having previously studied Business Policy at Oxford University. 

Since making the move to fashion following time studying tailoring at the Fashion Institute of Technology, Luke has co-founded menswear label OAMC and worked as Design Director at Supreme, cutting his teeth at what is arguably one of the most impactful streetwear labels of our time. Lucie studied design in Paris, heading to Louis Vuitton and Balenciaga before a stint as Interim Creative Director of Christian Dior with Serge Ruffieux. 

At Jil Sander, the two fuse their experiences into the mega brand’s output. While still reductionist at its core, they focus on fabrication with a graphic edge, seen in wolf print pink tops in the brand’s SS24 runway show. Either way, these guys have the creative work/life balance down to a tee, and we love it. 

Christophe Lemaire and Sarah-Linh Tran 
Lemaire ©

Lemaire is a rare fashion gem, loved by the cool crowd and buzzy celebrities while remaining free of influencer-heavy marketing campaigns. Instead, it attracts an army of loyal fans with its elevated detail-focused takes on wardrobe-essentials. Behind the label is dynamic design duo Christophe Lemaire and Sarah-Linh Tran, whose lovely layering-heavy designs stem from their fashion experiences. 

Christophe Lemaire’s journey into the industry is anything but ordinary. He originally studied literature before enrolling in art school, a venture which was cut short due to his father’s disapproval. He then became a styling assistant and later interned at Christian Lacroix, Yves Saint Laurent and Thierry Mugler. Tran got into fashion after studying English and liberal arts. While a literary publisher by training, she has co-created coveted collections bursting Parisian cool. Whatever it is, Lemaire’s Co-Creative Directors are doing something right. 

Sébastien Meyer and Arnaud Vaillant 

Coperni is one of the coolest womenswear brands we’ve seen in a hot second, and it’s no surprise given its coupled-up co-Founder’s clouty CVs. The duo met while studying at Mod’Art International Paris, with Meyer studying design and Vaillant focusing on business and fashion management. 

Vaillant went on to work at Chanel and Balenciaga, and later joined Meyer to launch Coperni Femme in 2013. The duo were approached in 2015 to take the helm at Courrèges, putting Coperni on hold. However, in 2019, they breathed new life into fashion, reviving Coperni, and they’ve continued to kill it ever since. 

Rick Owens and Michèle Lamy 

Do we need to say any more? No, but we’re going to anyway. These guys go way back, first starting out as business partners before tying the knot later down the line. Lamy first hired Rick Owens in the 90s to work for her clothing line, Lamy. In 2003, they relocated to Paris and married in 2006. 

Working collaboratively at Owenscorp, Rick Owens heads up clothing, and Lamy is a co-founding partner and Executive Manager of Arts and Furniture. Between them, they lend their skills to crafting the dystopian world of Rick Owens across fashion and furniture, pulling from everything from punk rock to philosophy. 

Rei Kawakubo and Adrian Joffe 

Rei Kawakubo founded COMME des GARÇONS in 1969, a label she now co-owns with her husband, Adrian Joffe, who joined the label in 1987, becoming president in 1992. Like the abstract avant-gardism seen on the runway, the design duo do married life in their own way, with Kawakubo choosing to live in Japan and Joffe in Paris. 

Not only do they work on COMME des GARÇONS and its respective sub-labels, but they perfectly balance conceptualism with commercialism in the home of “beautiful chaos,” Dover Street Market. The couple opened the first store in 2004 as a space to spotlight and champion emerging designers and re-think how we shop. These two have it on lock, we can’t lie. 

Kiko Kostadinov and Deanna Fanning 

Could these guys be contenders for London’s coolest couple? With their design feats, we think so. Deanna Fanning made the move from Melbourne to London in 2013, enrolling at Camberwell College of Art, before joining her twin sister in 2016. The Aussie-born designer formed a personal and professional relationship with Kiko Kostadinov and, together with her twin, was hired to head up the womenswear arm of the London label. Laura and Deanna Fanning’s collections don’t just feel like a women’s interpretation of the menswear line, but instead, a label with its own vision, bound to the Kostadinov brand with shared ideals. In both outputs, we see a rag-tag kitsch coolness combined with an authentic blending of old and new. Working in London and showing in Paris, these guys have the working couple stuff down! 

Cover Image: @rickowensstoreparis

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