Lanvin highlights a historic muse for Pre-Fall 2024

Lanvin highlights a historic muse for Pre-Fall 2024

by Ollie Cox
3 min

Given that Lanvin is the oldest French fashion House still in operation today, it’s no wonder that it has a long history of intriguing muses, and for Pre-Fall 2024, Lanvin is highlighting one of the most distinguished in its roster. The new collection looks to Nancy Cunard for inspiration, the English writer, heiress, and patron of couturiers and the arts.

Cunard formed a relationship with Lanvin’s founder Jeanne Lanvin in the early 20th Century, as the two united at the intersection of fashion and the arts. She’s known for moving against the status quo, advocating for racial and social justice in 1920s and ‘30s Paris.


But alongside her work, she was also recognised for her sense of style, comprising heavy bangle accessorization, which is said to have inspired sculptor Constantin Brancusi. Her wardrobe mixed masculine tailoring and bohemian style, a style that wouldn’t look out of place in fashion capitals today.

Lanvin has taken these codes, using Nancy Cunard as a muse, and channelled them into its menswear and womenswear collections for Pre-Fall 2024, which centres around sharp tailoring and elegant sportswear. Evening proposals arrive in the form of embellished cocktail dresses and charmeuse gowns.

In a campaign, shot by Larissa Hofmann, we see fuchsia pink knitwear paired with floor-length scarfs and relaxed-fitting trousers. Later, menswear looks show structured brown suiting, worn with a loosely buttoned shirt and a turtleneck underneath, nodding to the style worn by Cunard herself. The brown hue is extended throughout and used to construct jumpsuits which are paired with lilac gloves, further reflecting the writer’s subversion of the heavily gendered fashion of the early 20th Century.


This season, accessories channel a discreet refinement, something seen throughout the campaign. Colour is used to soften the imposing silhouettes of structured tailored pieces such as boxy tailored jackets, and menswear looks are accessorised with small leather bags, further playing with form and structure. 

Lanvin’s Pre-Fall 2024 collection builds on a subtle approach to luxury, looking to prominent historical figures to inform a collection filled with timeless pieces. An effortless blend of structured tailoring with colourful accessories that culminated in the perfect ode to one of Lanvin’s most revered muses since 1889: Nancy Cunard.

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