Emily Ratajkowski is the face of self-portrait’s latest campaign, titled “At Home, with self-portrait.”
Captured by the legendary British photographer Nick Waplington, the campaign shows Ratajkowski wearing denim two pieces and mid-century mini-skirt suits against the backdrop of a domestic setting, inspired by brand founder Han Chong’s cherished memories of growing up, enjoying family gatherings, and the pleasure of getting dressed up for an evening at home.
A mother herself, we see shots of the model overseeing a playful exchange between children from the safety of the home. Chong wanted to reflect on the “wonderful memories I have of seeing strong women celebrate life in all its forms.” The look consists of items from self-portrait’s eveningwear and kids’ collections, worn as they were meant to be, accessible and functional for all women.
The brand’s latest evening collection is dedicated to party dresses that are fit for a night out on the town or for being the hostess with the mostess, with highlights including a strapless mini dress with a feather trim, and a pink long-sleeve rhinestone-embellished mini dress with feather cuffs.
Ratajkowski shared what it was like to be involved in the campaign: “I loved working with Nick – he’s a truly amazing photographer, and it was a delight to get into character. self-portrait brought together a very special team, and I’m thrilled to be a part of their campaign.”
Waplington has had his work exhibited in solo exhibitions at the Tate Britain and the Philadelphia Museum of Modern Art, and he has been hosted in the Guggenheim Museum in New York. Waplington was born in London and began his career photographing friends and neighbours, now focusing on capturing communities worldwide.
self-portrait was established in 2013 by Han Chong, and has become known for modern occasionwear for both day and night. Emily Ratajkowski is the latest addition to the family, and recently co-hosted for the brand’s summer party alongside Chong and Edward Enninful in July this year.
Take a look at self-portrait’s new campaign here, and find out more about the brand on its Instagram.
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