Carhartt WIP and New Balance are teaming up for a collaborative 990v6 Made in USA model, adding a utilitarian touch to the always-on-trend lifestyle silhouette.
Known for its practicality and timeless design, New Balance is loved by dads and supermodels alike, Carhartt WIP has dressed the sneaker with its iconic “Hamilton Brown” colour palette, which occupies the majority of the upper, appearing in suede overlays and synthetic underlays. Contrast is provided via a military green “N” logo, working with tonal variations which cover mesh underlays, inner lining and FuelCell midsole.
The New Balance 990 was first released in 1982 and has revolutionised the sneaker game ever since its release. Originally released as a running silhouette, the sneaker quickly garnered a lifestyle following thanks to its combination of premium materials and performance technology.
In the same way that New Balance’s appeal goes beyond its initial intended wearer, Carhartt WIP was established in 1994 and developed its own contemporary take on original Carhartt workwear, embracing the subcultures that adopted the brand. Both brands have strong footings in music, worn by hardcore bands and hip-hop artists around the globe.
With Carhartt WIP’s workwear roots, a “Made in USA” release makes perfect sense, constructed from the best quality American craftsmanship with over 75 years of design experience.
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