Didn’t you know? Fashion’s into wine now

Didn’t you know? Fashion’s into wine now

by Ollie Cox

Natural wine is nothing new. But in recent years it’s become fashion’s tipple of choice. 

In the UK, the natural approach to wine-making is largely confined to pockets of cities, harnessing a reputation as the cool kids’ drink of choice. Lacking in additives, filtrates, and sulfites and requiring minimal fermentation, this wine-making method can lead some drinkers to think they’re drinking something more authentic. But be warned; just because it has the word natural in its description, this doesn’t mean you’ll be hangover free the next day.

@vindebodega ©

To a certain extent, natural wine is an escape from the chino-wearing gatekeepers of the wine industry and an embrace of the unpredictable, thanks to a lack of sulphur. Cloudy sediment-filled wines are now drunk in Dalston and Dimes Square, not Marseille or Mayfair. For example, the Clapton classic, Chin Chin, is a refreshing white wine produced in Portugal’s Vinho Verde region.


But how has this beverage choice infiltrated the way we dress? Well, it’s been helped by its fashion-forward fanbase. Up North, Manchester’s Vin de Bodega crew bring a well-curated selection of natural wines to the rainy city, decked out in Drama Call as they pour the juice. In London, the fashionable natty wine drinker is a regular target for hyper-specific, geographical meme pages such as Real Housewives of Clapton and Socks House Meeting, as Van Moof their vino through London Fields. 

Our Legacy recently partnered with architect-turned-vineyard owner Gabrio Bini for a collection including a branded bottle of natural white as part of its Workshop range. Look out for shamelessly self-aware Londoners sporting items from this collection in wine bars across the capital. 

@ourlegacy ©

Of course, the appeal of these wines with the fashion crowd makes sense, as each run is produced in smaller quantities, providing the same alluring appeal as a rare fashion grail. Each batch gets its own quirky label with the collectability of a rare graphic tee, and you can be certain that somebody you know has a few empty bottles of the biodynamic elixir lined up like a trophy collection. 

Whether you’re here for fashion’s wine revolution or not, at least the memes are funny.

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