Copenhagen fashion week is only two days underway and already reminding us why the event is increasingly a highlight of the fashion calendar. Today, it was WOOD WOOD’s time to shine: the Copenhagen cool guys, whose functional fusion of menswear with art music and sportswear influences has cemented the brand as a main character on the Scandi fashion schedule.
WOOD WOOD brought us to a rainy car park for its SS24 show, where models graciously took to a concrete catwalk to debut a Scandinavian summer collection as beach-ready as a pair of stilettos. As is to be expected from WOOD WOOD, its ready-to-wear collection featured looks designed by a team of in-house designers who were welcomed by warm applause at the end of the show.
Instead, WOOD WOOD took stock, presenting a collection representative of reviewed friendships “and dreams unfulfilled while laying on the ground for new hopes and new plans”. Titled ‘SOLIDAIR’, WOOD WOOD SS24 looked to the future through a series of versatile looks to ready the wearer for anything. Models walked in solidarity with each other in looks of the same colour. The collection started as an “end of summer lament, a postcard to absent friends grew to include more significant elements; a moment of reflection and catharsis”.
Much like its AW23 collection, traditional menswear components, such as structured suits and shirting, were punctuated with utilitarian features and accented by a vibrant colour palette. The codes of menswear were further subverted through a styling approach to reflect the mood, with one look removing the jacket from the model completely as they were held across a their chest.
It wasn’t all doom and gloom though, as intricately detailed dresses blended the SS24 colour offering, working with metallic accessories and footwear to liven up a pared-back offering. All in all, the show was a successful reminder of why we’re all dying to experience a Scandinavian summer at some point in our lives; the style and luxury alone is enough to get you on a plane, and WOOD WOOD’s channelling both.
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