Jacquemus took the ludicrously capacious bag to the next level. The French brand took to Instagram to post a video of its automobilised Bambino bag, which we reposted to our TikTok. With over 2 million views, our community had a lot to say about the marketing move which has been deemed genius.
Travelling through the streets of Paris has never been this chic and @nursecandie knows it as they want “to be transported in a giant purse”. Even @mercedesbenzusa admitted “Now this is luxury driving”, and that’s the expert talking. @fernandogala11 pointed out the practicality of these car bags by commenting “you’ll never forget your purse”.
To say the video advert was a success would be an understatement, with everyone eating it up, including @mysecretphotography saying “So fashionable” and @squalewally commenting “Purse un ally, I think it’s cool”. Good one, @squalewally. Perhaps @amiraa2408 was the most impressed by Jacquemus’ bus bags stating “They say ‘never run after a bus’ but I would definitely run after one of these”.
With all these positive takes, a rare occurrence in our CULTED Community series, we have to ask ourselves who came up with this idea? Clearly, the marketing team knew what they were doing, as @1.petrichor admitted that this was “The only marketing campaign I’ve wanted to watch over & over”. In fact, some were so pleased by the ad, including @kashboutique, they demanded “whoever is in charge” be given “a promotion”. We’re sure the marketing team is thrilled to hear that.
With the recent rise of digital fashion, and the endless possibilities it offers, advertisements, especially for fashion brands, have begun to shift the way they look. Instead of an editorial campaign or a simple video, brands have been turning to digital artists to create oddly satisfying TikToks for them. We had a hand in this process for Diesel, creating 3D animated videos in which the 1DR bag gets slashed or falls down like dominos.
Jacquemus has now hopped on the trend, turning its Bambino bags into giant motorised vehicles driving around Paris. The possibilities with digital advertisements go as far as the imagination, and as @envyluv824 pointed out “riding coach has never been so stylish”.
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