Diesel has been revived through Glenn Martens‘ Gen Z focused collections that experiment with different ways of treating denim. To expand their domination on TikTok, we linked up with Diesel and other creators to produce some oddly satisfying TikToks of our own.
The #OddlySatisfying trend has taken over everyone’s For You Pages. From 3D animations of spheres getting slashed and spliced to geometric shapes that fall perfectly into one another, the inexplicably satisfying videos are just that: satisfying. Is it the seamless transitions? The perfectly executed animations? Or the ASMR soundscapes that accompany it? Maybe it’s a mix of all the above that attracts us to the #OddlySatisfying videos, so much so that the hashtag has over 100 billion views.
Tapping into the viral trend, Diesel has put its products through the wringer for entertainment purposes only. One video, which has accumulated over 3 million views, features the now-iconic pink 1DR bag getting sliced and falling down like dominoes before returning to its original shape through the magic of 3D animation with sounds more satisfying than ASMR itself.
@diesel Get your slice of D. Envisioned by @Deniz Bazan @CULTED #DIESELSS23 #DieselBag ♬ suono originale – Diesel
That wasn’t the only occasion in which Diesel experimented with its bags for TikTok. Another video features the 1DR bag, this time in a neon green, come to life through slime that morphs into the bag. Perhaps @ginivee captures the feel of the video best with the comment “Purrrrrrrrr”.
@diesel Never a dull moment. The Neon Yellow 1DR bag envisioned by @Deniz Bazan @CULTED 決して退屈しないネオンイエローの1DRバッグ #DIESELSS23 ♬ original sound – Diesel
From trippy animated visuals to sounds that make your skin crawl (in a good way though), Diesel has highlighted its top selling bag in more ways than just a regular runway show, challenging the ways in which luxury is contextualised. Though it wasn’t just Diesel and us putting in the work, as we received help from many talented creators including Grant James-Thomas who helped some of the real-life producing such as on the “Falling for the the Big D” video, Teo Pouzbouris who created the insane sounds, Deniz Bazan who helped with the digital videos and Sam Andrew, the man behind the clay pat-down Diesel Jacron Patch bag video.
@diesel Give it a pat down. The Diesel Jacron Patch bag from #DIESELSS23 ♬ original sound – Diesel
Diesel’s rebrand hasn’t been a treatment exclusive to the clothing. It has also focused on its social content output that is just making us more obsessed with the brand – who would have thought that was possible? Diesel’s TikTok? Definitely smash.
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