It’s sometimes easy to forget what fashion should fundamentally do: be at the intersection of style, comfort and function. For his sixth collection for MONCLER GENIUS, Craig Green is exploring all three of these concepts, while focusing on the ability for garments to protect from the elements, as well.
Taking a truly pragmatic approach to design for this collection, the line-up focuses on the way in which garments perform in different environments and situations. Not just on a visual level, but on a physical one too. To do this, Green’s clothing provides the wearer with solutions, such as backpacks that serve the dual function of folding away – a concept that seems entirely in keeping with Moncler’s spirit.
Designing for spring, Green’s collection also aims to emphasise the lighter side of functionality. Driven by the sometimes-forgotten expectation that clothes are best when they are multifunctional, here Green goes back to the core of what good, practical clothing should and could do.
The collection itself revolves around simple yet bold utility graphics: the circle and square used in the nautical world are printed onto outerwear and T-shirts. Elsewhere, the map of the world has been reinterpreted into a printed graphic, in which the Moncler logo is crossed with a heart. On other pieces, the Moncler logo has been magnified to become completely abstract.
Silhouettes are vast, varied and above all, functional: we see parkas, zip-up jackets, quilted utility jackets and vests alongside commercially-minded sweatshirts and T-shirts. All of which, in being conscious of their contact with the elements, are sustainability focused. The collection’s intarsia jackets are zero waste, whilst organic cotton has been used for the T-shirts.
The collection’s colour palette sees natural, earthy shades dominate, drawing all of the natural, eco-focused elements of the collection into a cohesive concept. In the accessories department, Green has included bucket hats, low-top sneakers and backpacks – all of which would be as at home on the catwalk as on a hike. And perhaps this is what Green’s collection does best: reminding us that fashion can be adventurous, pragmatic and visionary.
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