This week, Moncler launched its second ‘Moncler Born To Protect’ collection, which reflects the brand’s initiative to protect the planet. Made of a variety of lower impact materials, this year the collection extends beyond jackets to incorporate a full range of ready-to-wear garments and accessories for all, all packaged in recyclable packaging.
As well as the eco-conscious collection, the luxury house has also committed to going fur free. With the tagline, “we used to climb mountains. Now we must move them”, Moncler stated that it will phase out the use of fur in all its collections. The brand will stop sourcing fur this year and the last collection to feature fur will be AW23.
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The decision it states is in-line with its “ongoing commitment to responsible business practices” and builds on the brand’s constructive and long-term engagement with the Italian animal rights organisation LAV as a representative of the Fur Free Alliance. They’re not the only ones to do this, though: this move sees Moncler join Gucci, Versace, Prada, Valentino, Armani, and Canada Goose, who have also permanently banned fur from their collections.
To highlight going fur-free, Moncler is also joining the global Fur Free Retailer scheme, which features more than 1,500 brands worldwide that have renounced fur fashion. The scheme allows consumers to source accurate information about a retailer’s fur policy, allowing them to make an informed choice when shopping, and to promote ethical consumerism.