Chloé enters its next era accompanied by iconic women

Chloé enters its next era accompanied by iconic women

by Juliette Eleuterio
2 min

There’s nothing quite as classy as a Parisian woman, and Chloé certainly knows how to dress her. For its “Chloé Portraits” campaign, the French luxury Maison serves up beauty and effervescence, without compromising the power and strength that the Chloé woman radiates.

Set in Paris with a not-so subtle Eiffel Tower peeking from the backdrop, the new campaign imagery was shot by legendary photographer David Sims, with a cast that is just as iconic, and accompanied by a short film shot by Frank Lebon. Styled by cult-favourite Lotta Volkova, Jerry Hall, Jessica Miller, Natalia Vodianova, and Liya Kebede all appear in the campaign, taking us on a trip down memory lane with all its different generations of Chloé women.

As a new day dawns on the Maison, which has just appointed Chemena Kamali as its new Creative Director, and introduced its new, refined logo, a new generation of women take on the spirit of the brand. Joining the icons are the likes of FeiFei Sun, Ornella Umutoni, and Kristine Lindseth, marking a new era.

Speaking on the campaign, Kamali stated “I wanted to capture the emotion and energy of Chloé and the women who embody both its history and spirit. They are effortlessly powerful, beautiful, free.” 

Liberated and confident, the new era of Chloé is here, and it’s only the beginning. Make sure to tune in on February 29 during Paris Fashion Week, to discover Kamali’s visionary debut for the Maison.

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Main image credit: David Sims for Chloé ©

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