Isabel Marant is heading outdoors for its Spring/Summer 2024 campaign

Isabel Marant is heading outdoors for its Spring/Summer 2024 campaign

by Ollie Cox
2 min

Isabel Marant has released its Spring/Summer 2024 campaign, starring Gigi Hadid and Louis Banes, lensed by Robin Galiegue

Shots showcase pieces from the brand’s latest collection against a rural backdrop, where embroidered denim shorts and jacket sets contrast with a plant-packed background. Menswear looks incorporate a delicate femininity seen in semi-sheer black knitted shirts worn with a contrasting white vest and above-the-knee shorts. This energy is mirrored in womenswear looks where semi-sheer tops are paired with tailored black shorts and layered with an oversized jacket, evoking a sense of elevated night-time escapism.

Later looks see sleeveless jackets finished with reflective frayed detailing, reflecting the surrounding light, perfect for a night on the dance floor. The same energy is seen in close-up shots where we see a sunglasses-clad Gigi Hadid clutching her hair.

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A striking red leather jacket paired with high-waisted relaxed fitting trousers offers protection from plummeting nighttime temperatures, offering chic shelter from the elements. The same hue is applied to a suede rounded shoulder bag with studded detailing and polished metal hardware. Joining the accessories collection is a set of metallic chrome stilettos, further channelling the spirit of heady nighttime adventure. 

The Isabel Marant Spring/Summer 2024 collection balances rebellion and elegance, where a typically French sartorial outlook is fused with an energetic bohemian sentiment. Since being founded in 1994, it has come to symbolise a timeless Parisian cool appreciated by the world.

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