Burberry Winter 2024: celebrating the great British outdoors & Amy Winehouse

Burberry Winter 2024: celebrating the great British outdoors & Amy Winehouse

by Juliette Eleuterio
3 min

The classic heritage British brand Burberry just closed off London Fashion week with a bang, dedicating its Winter 2024 collection to the great outdoors, and a special soundtrack solely highlighting the beloved voice of Amy Winehouse.

Taking notes from previous seasons, the show was held in a roomy tent in East London’s Victoria Park, which was scented by Perfumer H’s Ivy fragrance, Boujie, we know. Because it’s Burberry, you already know the guest list came through with heavy hitters. We saw some British icons in attendance, including Anna Wintour, Joanna Lumley, and Daniel Kaluuya. Skepta, Central Cee, Slawn, Loyle Carner, and M Huncho, pulled through, representing a new generation of British stars, while the likes of Barry Keoghan, Peggy Gou, and Devon Lee Carlson emphasised Burberry’s global reach.

It wasn’t just the front row that was packed with pap-able people. Burberry’s favourite Gallagher family member Lennon made an appearance on the runway, wearing a red checked headpiece and a wide lapelled two-tone black jacket over a leather-like hoodie. Supermodel Noami Campbell also found herself on the runway, wearing a strapless sparkling deep green dress, reminiscent of a wild bush but it fashion.

Quintessential Britishness wouldn’t be complete without shouting out at least one of the great musicians from this country – tonight, it was Amy Winehouse. The show kick-started with the sounds of “You Know I’m No Good,” as the first model walked out in a grey, fitted moleskin trench coat with matching trousers cuffed upwards, where the classic Burberry check was spotted in a green and yellow iteration.

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“Burberry’s heritage of the outdoors continues to inspire me. For Winter 2024, I wanted this collection to feel warm and protective,” stated the Creative Director, Daniel Lee. Duffle coats and field jackets reigned supreme through the collection, which was deeply imbued in an earthy colour palette, taking a step back from the Blue Knight colour we’ve seen pushed out under Lee’s helm. Even the runway itself was created to resemble grass. 

Obviously, stepping outdoors in the UK demands protection from the cold, with warm clothes such as braided fringey knits, fur-trimmed coats and hoods, extra-large scarves, fleecy wool jackets, and shearling overcoats, as we saw tonight. Perhaps the most classic (and essential) accessory in British culture, the umbrella, also made its appearance on several looks, including in the hand of a model donning a pin-stripe two-piece suit.

The Britishness continued in Burberry’s offering, specifically within craftsmanship. Daniel Lee said “We began in the Burberry archive and the mills of Lochcarron and Donegal. I wanted to take a traditional approach to the fabrics and how each piece is made.” Textures were juxtaposed and layered, with British and Irish wool being the focus of this season.

After transitioning to “Halftime” as well as scattered voice memos of Winehouse herself, the final walkout was accompanied by the classic “Back To Black,” concluding the Burberry show and London Fashion Week 

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More on Culted

See: Charlie Constantinou Fall/Winter 2024 was rammed with wanderlust

See: Sinead Gorey AW24 was an ode to school uniforms, drinking in parks, & lunchtime detentions

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