Burberry is partnering with the global resale platform Vestiaire Collective to give its customers a new way to trade in their pre-loved pieces.
The initiative will give UK and US-based customers the chance to list Burberry women’s outerwear and handbags in exchange for a Burberry gift card. Vestiaire will then offer customers a price for their pre-loved item. Once it has been accepted by the customer, the product will be shipped to Vestiaire Collective, where it will be authenticated and passed through quality control.
The pieces that are traded in will be available to purchase globally, giving people around the world a chance to purchase pre-owned Burberry items. As part of the partnership, Burberry has donated a selection of women’s trench coats to Vestiaire, which will see the sale price of the items donated to UK charity Smart Works, which provides high-quality interview coaching and clothes to women in need. Burberry has supported the charity since 2013.
Burberry’s clothes are designed to last, with the British brand’s garments worn by explorers, pilots and soldiers in the past. Its iconic trench coat was invented during the First World War and was designed to protect its wearer in extreme weather. These qualities lend its items well to the secondary market, thanks to their high quality and long life span.
In 2018, Burberry joined the Ellen Macarthur Foundation‘s “Make Fashion Circular” initiative to help develop solutions to the environmental problems faced by the fashion industry, working towards a circular economy. Its latest partnership with Vestiaire Collective aligns with this vision and gives fans greater access to the Burberry brand.
Speaking on the project, Burberry’s Chief Digitial Customer and Innovation Officer Giorgio Belloli said, “We are very excited to team up with Vestiaire Collective to provide another way for our customers to give new life to their Burberry pieces.” Fanny Moizant, Co-founder and President of Vesitaire Collective praised the initiative for its celebration of longevity, adding that it “represents a step towards circularity.”
The Burberry x Vestiaire Collective platform can be accessed here.
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