ROA’s FW23 Campaign Explores the Fragility of the Natural World

ROA’s FW23 Campaign Explores the Fragility of the Natural World

by Ollie Cox
2 min

ROA has launched its FW23 campaign, inspired by the landscapes of the hamlet of Dungeness – Kent’s apocalyptic bit of coast at the southernmost point of the county. 

The campaign sees puffer vests with turtlenecks shield the wearer from the elements with jackets tied around the wearer’s wind-swept waist. Highlights include a 3D knit top, an apron skirt, and wet weather-ready rubber boots, which look at home against the backdrop of the dramatic landscape. 

Dungeness was where artist, costume and stage designer, writer, gardener and activist Derek Jarman cultivated his garden, which consisted of the hardy species he found growing along the shore during his morning walks. The campaign’s focus on the natural world feels at home for ROA, an Italian hiking brand that rides the line between fashion and function with its durable and minimal designs. Founded in 2015, ROA employs crossover experimental techniques to produce hybrid collections that channel the energy of sportswear into outdoor footwear. 

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The brand’s latest collection showcases figure-hugging base layers with durable outerwear, revealing both the technical and aesthetic appeal of the gorp-gang-approved label. 

Muted dark green and black tones dominate the colour palette, blending into the earthy backdrop. Later shots juxtapose the urban and rural, where pylons punctuate the backdrop. The site itself was used as a dumping ground for many years, which has left the natural space adorned with the remnants of human activity. 

The ROA Fall/Winter 2023 collection is available to shop on the ROA website and select retailers. 

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