The Balmain SS24 show is called “Florals? for Spring?,” and the title alone has us desperate for a glimpse of the new collection.
Last season, Balmain’s Creative Director Olivier Rousteing put on an intimate show inspired by and in honour of the brand’s founder, Pierre Balmain. Luxurious, elegant, and quintessentially French, the collection was an ode to the House’s cues, featuring off-the-shoulder evening wear, lavish gowns with pearlescent beads, and giant bow details on almost everything.
FW23’s black and white colour scheme was stripped-back and tasteful, broken only by a rare shock of brilliant pink or emerald mohair. In terms of accessories, the brand’s iconic “Daisy Duck” heels appeared in classic styles as well as quilted cream and fur-covered iterations. Likewise Balmain’s bags were appropriately luxurious, seen tucked under arms and hanging from wrists.
After the show that was put on last season, Balmain has more than a few of us craning our necks and holding our breaths for SS24. However, things weren’t as smooth sailing this September as they should have been. Only a week ago, Olivier Rousteing took to Instagram to announce that “more than 50 Balmain pieces [had been] stolen” out of a van driving them to the brand’s headquarters in Paris.
But pushing on nevertheless, Olivier Rousteing and his team announced that they would be remaking the stolen pieces from the collection and going ahead with the show as expected. Keeping to his promise, only a few hours ago Rousteing took to his Instagram once again to announce the title of the show: “Florals? for Spring?”.
Obviously a reference to Meryl Streep’s iconic role in The Devil Wears Prada, the show’s title – a quote from the movie: “Florals for Spring? Groundbreaking…” – implies a level of tongue-in-cheek humility and self-awareness that fashion brands with the same level of prestige as Balmain often lack.
The Devil Wears Prada is a film that’s undoubtedly been watched by the entire fashion industry, but in case you haven’t seen it, the premise of the movie is essentially poking fun at the toxic and incredulous nature of the fashion industry. It’s brutally honest and as a result hilarious, but not exactly what one expects from a brand like Balmain…
Will Balmain abide by the House’s opulent cues like it did at FW23, showing a collection that’s timeless, flawless, and luxurious, or put on a show as camp and sarcastic as every fashion person’s favourite movie, The Devil Wears Prada? Either way, we can’t wait.
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