New Balance sneakers

ART NOT CUSTOMS – THIS WEEK IN SNEAKERS

ART NOT CUSTOMS – THIS WEEK IN SNEAKERS

by Jack Cook
5min
New Balance sneakers
New Balance ©

Christmas has come and gone for yet another year, with everybody currently battling the classic Crimbo limbo that is the time between Christmas Day and New Year. Fortunately, we are here to give you your weekly dose of sneaker news.

Releases are few and far between this week, with brands worldwide gearing up for 2022. That said, Jordan Brand is set to drop one more sneaker that will have fans of the brand going wild. I also take a look at artist Daniel Cordas, completely reinventing our favourite silhouettes in a way only he can.

ART NOT CUSTOMS
Daniel Cordas is one of the best artists within the sneaker game, but don’t you dare call him a sneaker customiser. The UK-based creative designs one of a kind, hand-painted bespoke pieces of art. You may have even have spotted a pair of Daniel Cordas originals on the feet of Billie Eilish on the Ellen show. Cordas has built up quite the back catalogue of collaborators, too. Harrods, Red Bull and Jimmy Choo, to name a few. An eye-catching cloud design across one of Virgil Abloh’s Air Jordan 1’s first brought Cordas to my attention, and I have been a fan ever since. Daniel’s talent knows no bounds; he even collaborated with the likes of 1800 Tequila for a limited edition run of tequila inspired sneakers.

If you are looking for a Cordas piece, you can find them in legendary London retailer Harrods and Galleries Lafayette in Qatar.

You can also take a look at Daniel Cordas’s website and check out the pieces he currently has available for sale. Trust me; you won’t be disappointed.

 

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A post shared by Daniel Cordas (@danielcordas)

THIS WEEK IN SNEAKERS

AIR JORDAN 1 PATENT BRED
Jordan Brand enter the discussion for sneaker of the year at the 11th hour, with the upcoming Patent Bred AJ1 guaranteed to turn the heads of sneakerheads across the globe. A colorway synonymous with his royal Airness, Michael Jordan first debuted the controversial colorway back in 1985. The NBA would ban the red and black sneaker, as it prohibited the league’s uniform rules. The story goes that Nike actually paid MJ’s $5000-a-game fine to ensure Jordan kept rocking the sneaker, making it a piece of sneaker and basketball history forever.

The upcoming Patent Bred version follows the OG design aspects to a T. The infamous red toe box and back panels contrast the black underlays perfectly. This sneaker is covered entirely in patent leather, giving the AJ1 a seriously luxurious facelift. Do not miss the chance to own a piece of sneaker history, be sure to grab the AJ1 Patent Bred.

nike air jordan
Nike ©

NEW BALANCE 990V3 MADE IN USA BLACK/GREEN
New Balance has had one of the best years of all the sneaker brands, with collaborations driving the brand towards the top of the food chain. This year, the 990v3 has seen a resurgence, with Joe Freshgoods, Bodega, and Levis reworking the model. However, it is this general release that really caught my eye.

The sneaker comes covered in a stealthy black hue, with a mix of suede and mesh dominating the uppers. You will find pops of forest green and yellow throughout the design, making this New Balance the perfect winter sneaker. This silhouette also boasts the Made in USA tagline, meaning the quality of craftsmanship is truly unbeatable.

Comfort has always been key to the success of New Balance. So, if you are looking for something that serves the purpose of both comfort and style, then look no further. The 990v3 is the shoe for you.

new balance
New Balance ©

PHARRELL X ADIDAS HUMANRACE SICHONA
The final sneaker rumoured to release before 2022 hits is another rendition of the iconic Pharrell Williams x adidas collaboration. A brand new take on the Humanrace Sichona is releasing, with Skateboard P looking to get everyone laced with a perfect cold-weather sneaker. The silhouettes name, Sichona, is inspired by Pharrell’s friendship with Native American Dakota tribe members. Sichona translates loosely to connecting to the Earth, something Pharrell has consistently tried to do with his Humanrace releases.

The ninja-ready sneaker comes entirely covered in black with a pop of pink across the Humanrace logo on the sneaker’s lateral side. The upper is crafted from a single piece of primeknit; a material adidas has used to great success across its YEEZY collaboration, too. Underfoot, adidas use the brand new Futurenatural tech to create a streamlined, futuristic sole unit. This technology should see unbeatable comfort with each step, much like we saw previously with the Ultra Boost technology.

Pharrell Williams is a legend within both the music and fashion industry. The Virginia-native is looking to empower all people in their pursuit of wellbeing with the Humanrace line. As Pharrell strides toward unifying health and wellbeing, be sure to pick up a pair of the Humanrace Sichona’s to help you on that journey, too.

Humanrace
Humanrace ©

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