Each year, Annabel’s reveals a festive facade for members and passersby to take in the Holiday cheer. This year’s facade includes a lit-up hot air balloon accompanied by glowing snowflake-shaped stars and drapes placed on the Grade I listed building.
The new facade was designed by Birley Clubs’ Creative Director, Tatiana Kharchylava. The hot air balloon, which spans over three floors, was “inspired by the idea that anything is possible when we come together we can rise above the difficult times and challenges ahead.” Tatiana is the brains behind the Club’s artistic expression and world-famous facades.
The festive facade has become a Holiday tradition for Annabel’s, the legendary Club who is celebrating its 60th birthday since opening in 1963. Last year, a dreamy carousel inspired by the Club’s famous Pegasus, which hangs from the cantilevered staircase, shone brightly over Berkeley Square. The year before, Annabel’s and Tatiana Karhcylava joined forces with Swarovski and Creative Director Giovanna Battaglia to unveil a giant gingerbread house covered in thousands of recycled Swarovski crystals.
It isn’t just during the Holiday season that gives way to a new front installation. From larger-than-life parrots to a wall of roses, Annabel’s facades have become the home of memorable and trend-setting installations. In September each year, Annabel’s once again joins forces with The Caring Family Foundation and dedicates the entire month to raising awareness around deforestation in the Amazon Rainforest, having now planted 2 million trees, making the partners the UK’s largest donor to reforestation in the Amazon rainforest.
The holiday season also collaborates with The Caring Family Foundation’s Food from the Heart campaign, an initiative that was created to combat child poverty and food insecurity. Together, Annabel’s and TCFF have delivered over 2 million meals and will continue the drive this holiday, with the goal to reaching 2.5 million meals to children in the UK and Brazil, living in impoverished areas.
TCFF will be working directly with Surrey Square Primary School in Southwark, where a large part of the students struggle in the face of food insecurity. The foundation’s commitment includes delivering daily breakfast and dinner meals directly to the school.
Annabel’s facade will be on display until January 2024, for anyone to take in the magical installation.
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