All we want for Christmas is a Gucci gift… or several. The Italian heritage House just released its Gucci Gift campaign alongside a curated list of items to give and receive this winter season.
This is the first gift campaign we see from the newly appointed Creative Director, Sabato De Sarno, continuing from his highly-praised Spring/Summer 2024 debut runway show. The selection spans womenswear and menswear, as well as footwear, accessories, beauty, and lifestyle pieces, giving you options to pick from.
The intimate and candid campaign was shot by Anthony Seklaoui and showcases the togetherness that comes with the end-of-year festivities. Highlighting the refined, luxurious nature of the brand, key pieces such as in Gucci’s signature bag collection can be spotted.
The Gucci Valigeria collection is also put forward, with its double G monogram covering sided trolleys, vanity cases, and duffle bags. Another classic of Gucci’s, the Horsebit motif, finds itself on shoes and accessories, as well as jackets, in both denim and silk. The signature motif won’t just be present on products, but also in window displays and in special pop-ups to unveil a range of luxury surprises-filled gift boxes.
Alongside the imagery, Gucci released its annual Holiday video campaign filmed by Marcell Rév, which followed four different groups of family members and friends. Each are decked out in Gucci, celebrating the season in their own way. From the wholesome family dinner, to friends-mas, that eventually leads into the after-dinner hedonistic party, Gucci covers all grounds.
Head over to Gucci’s website to discover the full Gift selection.
More on Culted