LOEWE really said “all that glitters is gold” for its SS24 Menswear show. With Jonathan Anderson (of JW Anderson) at the helm, exciting and unique looks are never missing from the Spanish brand’s collections, with literal angel wings walking the runway in January. However, today’s show, hosted in La Garde Républicaine in Paris, didn’t simply have some standout pieces – every look was iconic. It’s been hard, but we’ve managed to narrow it down to some of the key pieces from LOEWE’s SS24 Menswear collection.
LOEWE SAID: F*** IT, PUT GLITTER ON EVERYTHING
For SS24, LOEWE took expertly tailored suit jackets and shirts and covered them with glitter; it was like an office party gone wild. Striped shirts in lilac and blue (entirely covered in sequins) were tucked into navy and light blue jeans (also entirely covered in sequins) and paired with slip-on, camel-coloured mules (you guessed it, entirely covered in sequins). A creased, hard-shelled top in sparkling silver appeared over jeans, accessorised with a pair of glitter-embellished sunglasses. Basically, the glitter was inescapable… and we loved it.
KNITWEAR BROUGHT US BACK DOWN TO EARTH
Ignoring the bright flashes of glitter that hypnotised us throughout the collection, we were also treated to some luxurious knitwear. The show opened with a striped panel, oversized jumper in an array of stark primary colours, and was followed by different renditions in a variety of colour schemes. The array of soft and luxurious knitwear kind of succeeded in breaking up LOEWE’s sequin-heavy collection by reminding us of the variety the brand has to offer.
OUTERWEAR WAS ICONIC AS USUAL
Speaking of what LOEWE has to offer, outerwear is canonically one of LOEWE biggest icons. Back in January we were treated to the jaw-dropping “BBL coat”, and SS24 did not shy away from competing. Jackets and coats appeared in an array of textures, colours, and sizes, with a tailored, khaki, cropped trench-coat contrasting diversely with an oversized teddy-bear textured, floor-length coat. But perhaps the star of the show was a sweeping, white gown (or bathrobe, if you will) with oversized sleeves so long they swung as the model walked.
AT LOEWE YOU KNOW THE BAGS WILL BE GOOD
LOEWE is a brand widely recognized for its luxurious accessories, and today was no exception. Suede bucket bags in deep blue and purple were embellished with round, gold buttons and paired with matching suede aprons, whilst a burgundy leather rendition was swung over the shoulder of an oversized jacket. Other bags appeared tucked under models arms, in slouchy leather silhouettes with toggles swinging from the zips.
AND FINALLY, THE NEEDLE SHIRTS
It wouldn’t be a Jonathan Anderson LOEWE collection without something wacky walking the runway, and this season this came in the form of rectangular fabric “shirts”, pinned neatly with a giant needle. Appearing in silky, jacquard pink and floral patterned yellow, the 90° corners of the garments were enough to capture our eye, but the glint of an enormous sewing needle sticking out from the straight neckline made them iconic. We’re not sure if you could call these shirts, but whatever they are: we want one.
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