If you didn’t already notice, jewellery is genderless.
Hot off the heels of Lyst’s annual fashion report which identified genderless as one of the defining features of this year’s fashion, genderless jewellery is the latest movement to sweep the industry.
With the dissolution of archaic gender conventions and an industry-wide shift towards maximalism, the runways of SS22 saw jewellery for men having a serious moment. From Gucci’s risqué necklaces to the array of Givenchy accessories on display, jewellery is set to dominate looks going into 2022. Gen Z are spearheading the trend, with jewellery brands turning to TikTok to cater to the growing demand.
When you think of ‘male’ jewellery, the idea of men in pearls has come to symbolise a period of artistic culture. Popularised by celebrities such as Harry Styles and A$AP Rocky, pearls have been seen everywhere for the last year and show no signs of going anywhere – they have even become somewhat mainstream for the fashion-forward youth. Supreme’s recent collaboration with Tiffany saw a line of pearl-embellished jewellery released as part of the iconic New York brands’ capsule collection.
Rather than favouring displays of wealth, Gen Z and younger millennials choose to express themselves with pieces that rely on experience rather than monetary gain. As with previous, often stereotyped generations of youth, corporate giants are regarded with great suspicion and the authenticity that TikTok’s short form video inspires has led to its overwhelming success as a social media app.
All of these factors have led to the notion that all the existing stereotypes associated with wearing jewellery must be disregarded. In doing this, brands and consumers alike are cultivating a style revolution in the menswear market – harnessing the growing experimentalism of Gen Z, and their comfortability in their own masculinity.
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