Acne Studios launches its new book My Friend Magnus

Acne Studios launches its new book My Friend Magnus

by Juliette Eleuterio
2 min

Acne Studios is linking up with an old-time friend Magnus Carlsson, the cultural curator behind the Swedish brand’s showrooms and Stockholm headquarters’ canteen and library, for a new book titled My Friend Magnus.

Creative Director Jonny Johansson takes a look back at the long-standing relationship with Carlsson through this new book, highlighting the creative’s influence on the Acne Studios’ brand image. The spiral-binded publication showcases over 200 of Carlsson’s outfits, which of course include some of Acne Studios’ recent releases, as well as archival pieces from the brand.

Everybody loves a fit rundown and no one likes a gatekeeper, which is why each fit pic is accompanied by a detailed explanation of it as well as crediting brand names. Inside, you’ll find Yohji Yamamoto, COMME des GARÇONS, Walter Van Beirendonck, Vivienne Westwood and many more gems.

My Friend Magnus kicks off with an introduction written by the renowned fashion journalist Angelo Flaccavento. He dives into the cultural and sociological impact of fashion, a theme encapsulated by Carlsson’s outfits.

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One quick flick through this book’s pages and it’s easy to see why Acne Studios and Carlsson’s relationship has been and continues to be a synergetic connection. The curator’s style is playful, energetic and pushes the boundaries of personal style through layering and accessorising, in line with Acne Studios’ own vocation.

“I wish for this book to give more people a glimpse of the flair that Magnus so effortlessly radiates in the lives of those who personally know him,” states Johansson. “This is not a volume meant to sit on one’s bookshelf; its purpose is to inspire and encourage others to push the boundaries of self-expression beyond trends, time and gender.” 

The Acne Studios-published My Friend Magnus is now available online, in select Acne Studios stores and in bookstores worldwide, costing £90.

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