In the throes of Men’s fashion month a few weeks ago, the world was eagerly consuming the latest trends, moments and people in the fashion circuit. From fur-trim cuffs to the inability to avoid Ye and Julia Fox, Milan and Paris played host to a number of Fashion Moments. However, there was also a breakout star from the proceedings, from the most unlikely of places – GermanTok.
What’s GermanTok, I hear you ask? Well, quite simply, it’s German TikTok. Whilst many of us in the UK and US are consuming much of the same short-form content through our personalised (ish) For You Pages, TikTok has also crafted a huge presence in nearly every other country on the planet. GermanTok is just one of these country-wide streams, and is no doubt a whole different ball game in terms of creativity, shitposts and good old-fashioned clothes hauls. Whilst crossovers between GermanTok and wherever-you-are-Tok do happen, it’s only logical that different people, moments and videos go viral on GermanTok as opposed to EnglandTok. But now we’re just complicating things.
However, someone at the centre of one of these crossovers is Viktor Khrom – aka Viko63, aka a model who walked for some of Paris and Milan’s biggest shows this season. Aside from tearing up the runway at Prada, Khrom was already a big name in Germany due to a viral video that made the rounds on GermanTok of him performing a track titled ‘Mucho Gusto’ in an AboveGround session, which consequently became one of the biggest memes of last year over there. See how it’s all coming together?
As well as his original performance going viral through the AboveGround platform, our TikTok reporting on the booth-to-catwalk breakout star also did the rounds on the app, so we thought it was high time that we looked into the platform and how it’s bringing European talent to the world.
Much like COLORS Studios, which is still primarily based in Berlin, AboveGround is a platform showcasing emerging musical talent in Germany. Their famous ‘sessions’, originally debuted as full videos on YouTube, depict musicians performing a track live in a club-like setting. Think a mixture of COLORS and Boiler Room – less gritty than the former, less crowded than the latter. It seems that the musical acts can choose to bring an entourage or not too, which changes the vibe of each unique performance.
For Viko63’s video, he brought a crew of dancers as well as a DJ-stroke-bartender who made sure to keep the artist’s glass of red wine topped up at all times. As mentioned – this one in particular went viral, attracting a whole new audience to the platform and the musical talent it showcases. With a view count on TikTok of 3.5 million views and counting, check them out here and here.