Norman Willcox-Geissen©

A MAJOR SNEAKER EXHIBITION IS COMING TO LONDON

A MAJOR SNEAKER EXHIBITION IS COMING TO LONDON

by Carl Escoffier
2 min
Norman Willcox-Geissen©
Adidas©
Jack Harper©
Puma Archive©
A-COLD-WALL X Nike©
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London’s Design Museum is set to open a major exhibition focusing on sneaker culture and technology. The exhibition ‘Sneakers Unboxed: From Studio to Street’ will look into how this footwear phenomenon changed the world. 

Curated by Ligaya Salazar, the exhibition will display over 200 sneakers, exploring their cultural significance and design aspects from the Chuck Taylor Converse all the way up to the Dior x Jordan 1 Highs. 

Technology and design will also be a key factor in this exhibition, exploring some of the most technically innovative shoes of the modern-day, like the Adidas FutureCraft.Strung shoe-making robot designed by Kram/Weisshaar or the world’s first biologically active shoes developed by MIT Design Lab and Biorealize for Puma. The exhibition, which is sponsored by StockX, will look into the lucrative sneaker market and display data visualisations from the major marketplace. Streetwear and high-fashion footwear will also be featured, including creations by Y3, Balenciaga and Craig Green. 

The ‘Sneakers Unboxed: From Studio to Street’ exhibition will take place at the London Design Museum from May 18 2021 to October 24 2021. You can book your tickets here already.

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