Birmingham-based streetwear label Bene Culture has teamed up with Walsall’s own Jorja Smith for a collaborative merch drop.
Making up the release is a collaborative photo tee featuring Jorja herself, with the slogan “I could be falling or flying I wouldn’t know the difference,” which is a lyric from her song “Falling or Flying,” from her new album of the same name. The tee was modelled by the singer-songwriter herself and released alongside a textured purple sling bag complete with an inverted colour graphic of the star.
The collab dropped in store in Bene Culture’s Birmingham flagship, a short journey from Jorja’s hometown of Walsall. Not only did the release demonstrate both Bene Culture and Jorja Smith’s incredible impact in their respective industries, but it also felt like a home-grown affair.
Jorja Smith rose to fame following the release of her debut album, Lost & Found, released in 2018, shortly after her Project 11 EP, and was quickly on the radar of industry heavyweights, including Drake. Smith’s sophomore album, released on September 29, contains the 2023 single “Little Things,” which proved infectious with its fusion of contemporary jazz and funky house.
Bene Culture was founded between 2015 and 2016 in Birmingham by brothers Hemal and Vimal Chauhan, originally as a vintage store before it began releasing its branded streetwear items.
Now, it is revered within the UK streetwear industry and has collaborated with Footpatrol and South London’s Satellite store, with its clothing proving extremely popular after each release. Not only does working with Jorja Smith represent the unity between the brand and a fellow West Midlands creative, but also the strength of Bene Culture as a label, collaborating with one of the UK’s biggest R&B talents.
The Bene Culture x Jorja Smith collaboration is available in-store and online now.
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