WOOD WOOD JUST WON COPENHAGEN FASHION WEEK

WOOD WOOD JUST WON COPENHAGEN FASHION WEEK

by Stella Hughes
3 min
Jack Chipper ©

Copenhagen Fashion Week is in full swing – with various areas of the city taken over by the fashion crowd, coming off the dedicated fashion week bus or parking up their bikes next to each show venue. Ranging from neon-enhanced warehouses to the cobbled streets of the city centre, show locations have been bold, exciting and downright unusual so far – but one which truly drew the eyes of the city was Wood Wood’s, last night.

Set on Lille Langebro, an architectural sight and daily passageway for more than 11,000 pedestrians and bike riders in Copenhagen, Wood Wood presented its SS23 collection, ESCAPE TO PARADISE in golden hour. Attendees filed onto the silver bridge as the last rays of sun reflected off its structure, flanked by crowds who gathered on the banks of the harbour below to watch proceedings go down. 

In keeping with the city’s habitual modes of operating, guests took their seats and spots with beers in hand – replicating the sunset rituals of the flocks of residents who take to the water for evening drinks. This affinity for finding solace by the water was also reflected in the collection itself, which was directly inspired by ‘the artistic communities who, throughout time, have found serenity by the water and a space to create works’.

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Translating this ethos to modern-day Copenhagen saw the brand imagine how this space would look and feel in the present day. In the garments themselves, the long and complex heritage of artist’s workwear was both referenced and expanded upon: carpenter trousers with tool loops were paired with Wood Wood’s take on painter’s shirts, whilst the traditional workwear material, denim, was bleached, distressed and layered in to new structures and shapes. A standout look from this set was a thick denim two-piece which was twisted together in the centre, forming a visual knot that drew the eye.

Elsewhere, elevated two-piece tracksuits, heavy draped tops and summer dresses were dotted throughout, whilst menswear featured bold graphics, considered layering and a new take on Hampton’s camo. One brightly coloured spandex suit encompassed a balaclava in its form, and footwear jostled between rigid loafers and chunky platform flip flops.

Designed to transform from daywear through to the evening, the collection had all options covered, and in doing so, further suggested the notion of freedom that Copenhagen as a city personifies. References to the natural were both laid out for all to see, and imbued with a sense of subtlety in other, more concealed areas – taking starting points from Peggy Guggenheim’s appreciation of rays of sunlight dancing over the water as well as the accompanying surroundings of the show’s settings. It was the perfect sundowner collection for SS23 – over the water, artistically functional, and an ode to a scandi summer: why escape to paradise when you’re already in it?

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