WHO WOULD FUSE 90S ROCK WITH 2020’S STREET? WOOD WOOD WOULD

by Ruby Keeler 2 years ago

by Ruby Keeler 2 years ago 3 min

WOOD WOOD announced their latest Pre-Fall 22 men and women collections with the release of a new look book straight from the streets of 90s Seattle.

Taking inspiration from the Seattle music scene at the time, specifically the iconic bands Pearl Jam, Alice in Chains and Nirvana, WOOD WOOD’s creative team lean on aesthetics inspired by the homemade zines and DIY culture influenced by the hard rock, grunge era. Harnessing these to produce a dynamic and graphic narrative by tapping the artistic techniques of the time from lithographic printing (using a flat stone or metal plate) to collage and thermographic reproduction (using heat to emboss designs) to create a collection that takes 90s rock right into 21st century streetwear.

In homage to WOOD WOOD’s streetwear heritage, the Men’s collection incorporates the brand’s signature silhouettes reworked into premium textiles, developed exclusively for PF22. Returning to the collection are the classic Andrew and Thor shapes, reinterpreted in a wrinkled check, woven to create a creased texture yet ultra-soft feel. The Halsey trouser, Ollie short, and new Spike shirt, all constructed in a warp-printed Ripstop Chine fabric, to give a soft blur and hand-dyed look. And the brand’s lightweight and practical Japanese vent suiting; from bottoms to contemporary outerwear, pieces are not only woven with micro-perforation for ventilation but are anti-wrinkle and quick-dry.

Meanwhile the Women’s collection fuses similar techniques from the era with timeless, elevated silhouettes. The collection follows a vibrant visual narrative, with dominant hues of light green that are threaded into key pieces. Featured is a sheer two-piece dress in specialist Japanese fabric, created using lightweight yarn to provide a natural sheen and delicate touch, with a crinkled surface for a playfully retro texture. A Tuli Dress and Emma long sleeve in cotton mesh fabrics in a visually-arresting eye-print motif. And in more traditional styles, the Madeline Blazer, Sadie trousers, and Abigail shorts feature a puppy tooth pattern and resistant wool-blend construction. Also featured are a series of statement leather pieces composed of soft-touch leather, blending long-lasting and lightweight fabrics together for a feminine collection with an edge.

The collection is a testament to WOOD WOOD’s commitment to incorporating cultural references within versatile and exciting garments, for everyday wear. Established in 2002, and founded in Copenhagen, WOOD WOOD is now exclusively stocked in Aarhus, Berlin, and London, and of course Copenhagen. The brand aims to influence culture through contemporary accessible streetwear and community driven projects, through collaborations with independent artists and established brands to develop non-commercial initiatives which continue to evolve through local involvement.

Of the latest collection, Karl-Oskar Olsen, WOOD WOOD’s Co-founder has this to say:
“WOOD WOOD is much more than a brand. It’s about style and attitude. We were raised with the desire to evolve constantly, and we’ll keep on taking the brand even further by combining elements of underground and high-end into our very own aesthetic”.

WOOD WOOD’s Men and Women collections are live online now and can be found in selected stores across Aarhus, Berlin, Copenhagen, and London.