WHAT WOULD YOU DO FOR DISCOUNT DESIGNER? LOOKING AT THE POP UPS CRAZE

WHAT WOULD YOU DO FOR DISCOUNT DESIGNER? LOOKING AT THE POP UPS CRAZE

by Robyn Pullen
3 min
@kittyorkatherine ©

Fashion might be a competitive industry, but so is buying it. Between queuing for hours on end in the sun, to sprinting down streets and scrambling through doorways, it seems we’ll do anything to get our hands on the perfect fit. From Dover Street Market’s MARKET to the Philippine-based vintage store Ukay Suki’s pop up, we’re taking a look at the latest drops sending the fashion community into a frenzy.

Nothing in fashion gets people more riled up than a CRTZ pop up. From the brand’s insane 99p sale in Shepherds Bush last October that brought the attention of 3000 fans, to the iconic and world renowned BOLO exchange which saw fans swapping their own coats for new BOLO puffers, CRTZ is surely the king of pop ups. The events, which usually occur in London, likely lose the brand more money than they make – particularly when they’re only charging 99p – however, it’s the hype that follows that makes it worth it.

If you haven’t seen the carnage that follows a CRTZ pop up in central London, it’s somewhat reminiscent of a tidal wave. Last October, at the 99p cargos sale, Shepherds Bush saw fans sprinting down streets and scrambling on top of parked cars just for the chance to purchase a pair of trousers, moving in a quickening swarm which attracted even more people as the day went on.

A slightly more organised event which attracted a similar size crowd was Dover Street Market’s MARKET, hosted last week in Printworks, London for the span of a week, and boasted discounts across tonnes of luxury clothing and footwear. Promising 80% off on brands like Commes des Garçons, among others, the pop up attracted the attention of thousands of shoppers who queued for hours at a time through the wind, rain, and shine.

Once inside the warehouse venue, attendees described the pop up as organised chaos with people diving into bargain clothing bins and snatching items off shelves, although arguably less crazed than a CRTZ event. However, a brand which may have just outdone CRTZ, is Philippine-based vintage store Ukay Suki which released a video over the weekend of fans clambering into its pop up, even breaking through shutter-sealed windows to get their hands on a piece.

Are pop ups turning us crazy or do discounted designer and vintage pieces actually call for this much hype?

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