TOMMY JEANS GOES BACK TO THE 90S & ADER ERROR’S NEW SNEAKERS: YOUR MONDAY BRIEFING

by Juliette Eleuterio 8 months ago

by Juliette Eleuterio 8 months ago 7 min

While most of us are off enjoying our Bank holiday long weekend, your Monday Briefing never takes a day off. This week marks the start of new ventures for many brands, including ADER ERROR which is releasing its first ever sneaker collection. In other news, Tommy Jeans takes us back to the 90s with its “Denim Progressed” collection and campaign, and Dunkin’ Donuts has tapped Ant Kai and Chiou to create two custom Nike sneakers.

TOMMY JEANS TAKES US BACK TO THE 90S

Known for its denim takeover in the 90s, Tommy Hilfiger’s Tommy Jeans turned to its archives for inspiration for its latest “Denim Progressed” collection. Tapping into the idea of nostalgia, the new collection features 45 new pieces from laser-swirled jeans and carpenter jeans, as well as quilted jackets and striped long sleeve tees. The collection, which is now available online, is accompanied by a short video campaign set in the 90s in which a skater can be seen wearing the clothing in their grandma’s kitchen.

EMPORIUM DROPS ITS FIRST SS23 LAUNCH
The Dublin-based lifestyle brand Emporium focuses on the “everyday uniform” for its first drop of its SS23 collection. Comprising an array of hoodies, crewnecks and their matching sweatpants, tees, accessories and a classic Oxford shirt, Emporium’s classic pieces are now available on its website, ranging from 22€ to 125€.

ADER ERROR RELEASE ITS FIRST SNEAKER

Seoul-based creative fashion brand ADER ERROR launches its new “Log” collection, which features a first for the brand: sneakers. Launched in 4 different styles – the German army trainers “BAUS”, the high-tops “KHALIF”, the canvas “CAV”, and the slip-on “LAD” – each shoe comes in its distinctive design, representative of creative freedom. The “Log” collection is now available online.

MCM CREATES A FRAGRANCE FOR MEN

Following the trend of first-time ventures, the German luxury brand MCM creates its first ever men’s fragrance. Titled “Onyx”, the eau de parfum takes inspiration from the stone of the same name, channelling its energy and strength. The fragrance bottle takes inspiration from the brand’s Stark backpack, tying in the new product seamlessly with its heritage. MCM’s Onyx fragrance is now available for purchase on the brand’s website.

NIKE GOES DUNKIN’ WITH NEW DUNKS

In honour of the new Air film releasing this year, Dunkin’ Donuts has tapped two artists to create two custom sneakers, the “Air Dunkin” and “What The Dunkin” for its Joy Foundation. Ant Kai focused on “What The Dunkin”, a pair of Dunk Lows found in pink, orange, brown and beige tones, and features donut glaze detailings on the Swoosh and toe box. Chiou created the other pair, Jordan 1s, in a similar colour palette and sprinkles and swirls found on the upper.

GANNI CELEBRATED THE LGBTQIA+ COMMUNITY WITH A NEW EXHIBITION

Reopening its new Prinsens Gate flagship store in Oslo, Norway, Ganni has partnered up with the Paris-based photographer Jacqueline Landvik to host an arts exhibition. All proceeds made from the exhibition will be going to Salam Norge, an organisation that supports queer and gender non-conforming Muslims, as well as the Black Trans Travel Fund, who focus on supporting victims of transmisogyny, both of which were picked by the photographer. The photo exhibition is now open until April 14.

KERING’S WOMEN IN MOTION AWARD GOES TO MICHELLE YEOH

Michelle Yeoh has been collecting awards left and right, notably the Oscar for Best Actress for her role in “Everywhere Everything All At Once”, but her latest pick up comes from Kering. The French luxury group is celebrating her with the Women In Motion Award, which will be given during the annual Cannes Film Festival in May. François-Henri Pinault, chairman and CEO at Kering, stated “Together with the Festival de Cannes, we wanted to recognize her significant contribution to cinema, and her ability to inspire future generations of talent”.

BTS’ JIMIN FRONTS TIFFANY & CO.’S NEW CAMPAIGN

The rise of K-pop stars within fashion is only accelerating, and the latest addition counts BTS’ Jimin in Tiffany & Co.’s latest campaign, a month after being named brand ambassador. Titled “This Is Tiffany”, the campaign also features Zoë Kravitz and Gal Gadot, and shows off Tiffany’s classic styles such as the Tiffany T rose gold rings and bracelet seen worn by Jimin.