Here’s what went down at Tommy Hilfiger’s FW24 show in New York 

Here’s what went down at Tommy Hilfiger’s FW24 show in New York 

by Robyn Pullen
Sponsored by Tommy Hilfiger 3 min

Tonight we hit up the Grand Central Oyster Bar in New York, not for oysters, but for the Tommy Hilfiger Fall/Winter 2024 show as part of New York Fashion Week. From the collection to the guests and the dirty martinis, here’s what we thought about the show.

Today marks the day that the Grand Central Oyster Bar in New York felt the deepest bass it ever has. Welcoming some of the industry’s most recognisable faces, from Anna Wintour to Sylvester Stallone and Central Cee, into the exclusive restaurant destination below Grand Central Station, Tommy Hilfiger did exactly what it does best: making American prep and class contemporary.

Upon arrival, guests of Tommy Hilfiger’s Fall/Winter 2024 show were ushered past a crowd of Grand Central Station’s daily slew of tourists and into the interior of what, on an average day, is one of New York’s most prestigious oyster bars. Today however, bespoke bar stools and chairs had been swivelled into the shape of a runway, creating the layout for Tommy Hilfiger’s New York Fashion Week show. 

As the first model stepped onto the runway, a reverberating bass accompanied by the sounds of trumpets began to fill the space. A laid-back, white shirt and beige slacks, paired with a baseball cap and sneakers was Tommy Hilfiger’s opening look, and it essentially summed up the collection; effortless elegance.

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Wide leg trousers breezed through the show space, paired with unbuttoned jackets with gold hardware and leather chain-strap bags clutched loosely in models hands. This wash followed by a pleated skirt under a black knit jumper was accompanied with knee-high, leather boots, which added an element of femininity. 

Tommy Hilfiger’s appreciation of street style made its appearance through the soundtrack, which echoed everything from 70s hip-hop to Drake’s ‘Passionfruit’ through the space, but was also evident in the collection itself. Street style evocative oversizing was featured in wide-leg trousers, baggy knitwear, and excessive layering. 

Stripes – a quintessentially American style, evocative of baseball kits – seeped onto the runway, seen on jumpers paired with caps, sneakers, and shoulder-bags. Paloma Elsessa, the British Fashion Awards’ Model of the Year 2023, walked in a single striped, navy-blue dress paired with a bold, red scarf. 

The stark contrast between street style and classic prep highlights how the collection was influenced by each aesthetic, showcasing how Tommy Hilfiger as a brand pulls from every route of American life. As an “all-American brand,” Tommy Hilfiger‘s FW24 show was exactly that: all American. 

The fact that Tommy Hilfiger’s finalé had its models throw open the doors of the Grand Central Oyster Bar and step into Grand Central Station itself as they finished their final walk was evidence of this. It was intentional; a symbol of what Tommy Hilfiger’s always stood for, opening the doors of fashion, class, and American culture through his design. Although, welcoming Jon Batiste to perform a melodica solo to round off the show was just for fun.

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Main image credit: Tommy Hilfiger ©

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