The Rise Of Marine Serre’s Crescent Moon.
Music by: ValeontheBeat – Outsider. Image credit: Marine Serre, shot and styled by Benoit Bethume.
It’s CULTED with your 60-second FASHION BLAST.
Like Chanel’s double C, and Nike’s Swoosh, Marine Serre is serving her very own iconic emblem: the crescent moon.
While the moon prints have only been around for three years, the young designer and winner of the 2017 LVMH prize, has managed to create an instantly recognisable brand symbol, worn by everyone, including Kylie Jenner and Dua Lipa. Even Beyoncé flaunted it in Black Is King.
Serre explained “the moon for us is like an icon… a flag, a language… an object of what we believe in: crossing boundaries, hybridity and freedom.”
Creating a signature symbol is clearly no easy feat, and Serrre has been trying to trademark her crescent moon logo since 2019. But it’s not all been smooth sailing, as the trademark has been rejected multiple times, on the basis that the multiple moon prints are decorative and “not easily and immediately identifiable.”
But isn’t this wild given that her moon logo is one of the most identifiable prints in fashion, in 2020?
So guys, do you think Marine Serre should be able to trademark her moon logo?
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