THE COPENHAGEN INTERNATIONAL FASHION FAIR CELEBRATES ITS 30TH ANNIVERSARY

by Juliette Eleuterio 10 months ago

by Juliette Eleuterio 10 months ago 3 min

Alongside the mayhem of shows at Copenhagen Fashion Week, the Copenhagen International Fashion Fair celebrated its 30 years with its 60th edition. Bringing together under the Bellacenter roof a curated programme of events, talks and shows, the bi-annual CIFF hosted over 10,000 visitors and 100 international markets, proving it to be a continual raging success.

Founded in 1993, this year CIFF’s looked back on the past of fashion commerce, and re-contextualized and modernised the old systems within national and international communities, keeping an eager eye on the future of fashion. Innovation and diversity were key this year, driving and cementing Copenhagen’s status as the fashion capital of Scandinavian countries. From Hagel’s experimental shoe designs to hemverk’s luxurious minimalist watches, the fair was buzzing with undeniable talent.

A blend of education, culture, creativity and positive change were all explored under the realm of the fashion and lifestyle industry. Questions on the future generation of fashion leaders were posed, the boundaries of industry-client relationships were debated and pushed towards new and effective possibilities, and the role of the CIFF as a platform for culture was established further.

In line with the refreshment of the fair, Sofie Dolva was appointed as the new director. “I join CIFF as we celebrate our 60th show, looking back to all we have achieved over the past 30 years, and forward to the future of the fair, and the possibility of the role we can play for a new generation of industry”, stated Dolva.

Another strategic move was made this year at the CIFF, as it announced its acquisition of Revolver, another of Denmark’s fashion trades, in what Dolva calls “the biggest power move the European fashion fair industry has experienced in many years”. The two will join together next Summer, moving into the CIFF’s headquarters. Whilst the two will remain separate entities with unique brands and ethos, the founder of Revolver Christian Maiborn stated that “by uniting each of the two organisations’ unique qualities, we can deliver a fantastic and future-proof framework which I personally and together with the rest of the Revolver team very much look forward to being a part of.”

The next edition of the CIFF partnered with Revolver is sure to be an amalgamation of transcendent Scandinavian creativity and fashion business philosophies. See you next fashion week, CIFF.